Some promises begin by the sea, with two people, one dream, and the women it was always meant for.

On the cliffs of Positano, Alessandro Vetucci built his atelier with patience, devotion, and a belief that summer should feel effortless. Beside him was Margaret, who believed from the very beginning that these dresses belonged with American women too.

Because of you, that promise has lived on far beyond the atelier. 🤍

Every dress we have shared has carried something more than fabric. Mediterranean light, family legacy, and the feeling Margaret always believed women would understand the moment they put one on.

Now, for a short while, we are offering this collection at special prices as we mark the closing of this chapter.

Up to 80% off storewide

Additional savings:

Buy 2 → 15% extra off
Buy 3 → 20% extra off
Buy 4+ → 25% extra off

✨ Discounts are automatically applied at checkout
✨ Items from different collections can be combined

With all our love,
Alessandro & Lucia